At Kahinali'i (Kah-hee-nah-lee), we’re more than just an eco-friendly surfwear brand. We’re a movement, a mindset, and a lifestyle rooted deeply in respect for our planet and the ocean that fuels our passion. Born from salty days, crashing waves, and a desire to improve our earth, our story began with a simple mission: to create bold, sustainable gear that not only looks fierce but also protects the environment and brings change to the clothing industry. 

We are Kahinali'i: a collective of ocean goers, environmental defenders, and style mavericks who refuse to accept the ordinary. For us, being good enough at something is a compromise we're unwilling to make. Each thread and every design is made with intention, designed to dismantle the status quo and to inspire a new movement of adventurers. Our greatest pride is witnessing the growth of our community, a group connected by a shared reverence for the natural world and a willingness to protect it.

Drawing profound inspiration from Hawaiian wisdom, Kahinali'i champions aloha ʻāina (the deep and abiding love for the land) as the motto that guides every choice we make. Our aesthetic resonates not only with the dynamic energy of surfing but with the respect for nature treasured throughout Polynesia, proveing that sustainability is not simply a decision but a way we sould live by.

This is Kahinali'i, sustainability is our very foundation.  When you wear our gear, you’re not just joining a brand, you’re joining a lifestyle.

Experience Kahinali'i. Live it. Be it.